EcoBean Roastery — Complete Brand Identity Design
Fresh. Natural. Minimal. Modern Roastery Identity.
Project Overview
EcoBean Roastery is a full branding concept created for a fictional premium coffee roastery.
The project goal was to build a clean, nature-inspired identity system that communicates freshness, harmony, and high-quality craftsmanship.
The project goal was to build a clean, nature-inspired identity system that communicates freshness, harmony, and high-quality craftsmanship.
The full brand package includes
✔ Logo Design
✔ Color & Visual Identity System
✔ Typography System
✔ Packaging Design
✔ Product Mockups
✔ Brand Imagery
✔ Web Design Layouts (Homepage + Shop concept)
✔ Social Media Visuals
✔ Color & Visual Identity System
✔ Typography System
✔ Packaging Design
✔ Product Mockups
✔ Brand Imagery
✔ Web Design Layouts (Homepage + Shop concept)
✔ Social Media Visuals
Brand Concept
The EcoBean identity blends natural tones with a modern minimalist approach.
The concept focuses on organic shapes, warm colors, soft shadows, and clean layouts—reflecting the purity and authenticity of freshly roasted coffee.
The concept focuses on organic shapes, warm colors, soft shadows, and clean layouts—reflecting the purity and authenticity of freshly roasted coffee.
The design aims to evoke:
Freshness
Calmness
Natural harmony
Premium craftsmanship
My Role
Brand Concept & Direction
Logo Development
Logo Animation
Full Visual Identity System
Packaging Design
Web/UI Design
Mockup Rendering
Final Presentation Layout
Logo Symbolism
The EcoBean logo represents the harmony between nature and craftsmanship.
The central coffee bean symbolizes freshness and premium quality, while the vibrant green leaves and vines express sustainability, growth, and a deep connection to nature.
The small water droplet highlights purity and the essential role of natural resources in the roasting process.
Together, these elements create a clean, organic identity that reflects EcoBean’s eco-friendly philosophy.
The central coffee bean symbolizes freshness and premium quality, while the vibrant green leaves and vines express sustainability, growth, and a deep connection to nature.
The small water droplet highlights purity and the essential role of natural resources in the roasting process.
Together, these elements create a clean, organic identity that reflects EcoBean’s eco-friendly philosophy.
Logo System
Prymary Logo – Full Brandmark
The Primary Logo represents the complete EcoBean brandmark, combining the organic coffee-bean icon with the Playfair Display wordmark.
This is the most recognizable and officially recommended version of the EcoBean identity.
It should be used whenever maximum brand presence, clarity, and visual impact are required.
This is the most recognizable and officially recommended version of the EcoBean identity.
It should be used whenever maximum brand presence, clarity, and visual impact are required.
Recommended use cases:
- Website headers
- Packaging front designs
- Marketing materials
- Brand presentations
-High-visibility digital and print surfaces
Horizontal Logo – Extended Layout
The Horizontal Logo version places the EcoBean logomark to the left of the wordmark, creating a clean and balanced layout ideal for wide-format applications.
This variant ensures maximum readability and strong brand presence in horizontal spaces where the primary stacked logo may not fit comfortably.
This variant ensures maximum readability and strong brand presence in horizontal spaces where the primary stacked logo may not fit comfortably.
Recommended use cases:
- Website headers and navigation bars
- Social media cover images
- Email signatures
- Banner ads
- PDFs, presentations, and landscape-oriented layouts
Vertical Logo – Stacked Layout
The Vertical Logo version arranges the logomark above the wordmark, creating a tall and centered composition.
This layout is ideal for narrow or square spaces where the horizontal logo would not fit efficiently.
The stacked structure emphasizes the organic symbol while maintaining strong readability of the EcoBean wordmark.
This layout is ideal for narrow or square spaces where the horizontal logo would not fit efficiently.
The stacked structure emphasizes the organic symbol while maintaining strong readability of the EcoBean wordmark.
Recommended use cases:
- Packaging labels
- Product tags
- Posters and printed materials
- Mobile layouts
- Centered compositions and square formats
Logomark – Icon-Only Version
The Logomark represents the core visual symbol of the EcoBean identity.
It captures the organic, nature-inspired essence of the brand through a handcrafted illustration of a coffee bean intertwined with vibrant green vines.
It captures the organic, nature-inspired essence of the brand through a handcrafted illustration of a coffee bean intertwined with vibrant green vines.
As a standalone mark, it provides exceptional flexibility and maintains strong brand recognition even without the wordmark.
Recommended use cases:
-App icons and favicons
-Social media profile images
-Product stamps and labels
-Watermark applications
-Minimalist layouts and small-scale branding
Wordmark – Text-Only Logo
The Wordmark features the full “EcoBean Roastery” name set exclusively in the Playfair Display typeface, using a combination of Bold for the EcoBean lettering and Bold Italic for the Roastery descriptor.
This typographic treatment expresses the brand’s premium, elegant identity through refined serif details and handcrafted character.
This typographic treatment expresses the brand’s premium, elegant identity through refined serif details and handcrafted character.
The wordmark offers a minimal and sophisticated alternative to the full logo, making it ideal for applications where the icon is not required or where a cleaner aesthetic is preferred.
Recommended use cases:
- Minimal or elegant branding applications
- Packaging variations or secondary placements
- Embossing, engraving, and specialty printing
- Formal documents and premium editorial layouts
- Narrow or horizontal spaces where the icon would reduce clarity
Monochrome Logos – Black & White Versions
The Monochrome Logo set provides simplified one-color versions of the EcoBean identity for situations where full color cannot be reproduced.
These variations ensure maximum legibility, flexibility, and brand consistency across low-color, technical, or specialty applications.
These variations ensure maximum legibility, flexibility, and brand consistency across low-color, technical, or specialty applications.
The monochrome versions preserve the structure and proportions of the Primary Logo, using only solid black or solid white to guarantee clarity on both light and dark backgrounds.
Recommended use cases:
- Embossing, debossing, and engraving
- Laser etching and foil stamping
- Black-and-white printing
- Fabric embroidery
- Watermarks
- Situations with strict color limitations
Flat Color Logos – Core Palette Versions
The Flat Color Logo versions use simplified, solid color fills derived from the EcoBean Core Palette.
These variants eliminate gradients and highlights to provide a clean, minimal, and highly adaptable design that performs exceptionally well in digital interfaces, small-scale branding, and print applications.
These variants eliminate gradients and highlights to provide a clean, minimal, and highly adaptable design that performs exceptionally well in digital interfaces, small-scale branding, and print applications.
Flat logos preserve all shapes and proportions of the primary brandmark while offering improved clarity and consistency in contexts where detailed shading would be less effective.
Recommended use cases:
- Minimalist packaging
- Print materials with limited color reproduction
- Digital icons and UI elements
- Laser cutting, vinyl cutting
- Embroidery and merchandise
- Large-scale signage
Gradient Logo Variants
The Gradient Logo Variants provide a richer, more expressive look tailored for modern brand applications.
These versions use soft shading and color transitions from EcoBean’s Core and Hero Palettes to enhance depth, natural warmth, and visual storytelling.
These versions use soft shading and color transitions from EcoBean’s Core and Hero Palettes to enhance depth, natural warmth, and visual storytelling.
Core Palette Full Gradient Logo (Light Background)
This gradient version uses the Core Palette’s natural tones to create a clean, elegant, and premium look.
It is optimized for use on light or cream backgrounds, maintaining clarity and brand consistency.
It is optimized for use on light or cream backgrounds, maintaining clarity and brand consistency.
Recommended use cases:
- Website hero sections
- Product packaging concepts
- Brand presentations
- Digital and print marketing visuals
Hero Palette full Gradient Logo (Dark Background)
The Hero Gradient Logo is designed for dark backgrounds, where vivid contrast and richer colors are required.
This version highlights the brand’s emotional values — growth, energy, and craftsmanship — through stronger color transitions and warm highlights.
This version highlights the brand’s emotional values — growth, energy, and craftsmanship — through stronger color transitions and warm highlights.
Recommended use cases:
-Social media visuals
-Video intro/outro animations
-Banner graphics
-High-impact promotional content
Extended Gradient Logo Variants – Usage & Purpose
The Extended Gradient Logo Set provides four additional color-enhanced variations of the EcoBean Full Logo.
Each version applies a refined gradient blend inspired by the brand’s Hero and Core Palettes, allowing greater visual flexibility for product differentiation.
Each version applies a refined gradient blend inspired by the brand’s Hero and Core Palettes, allowing greater visual flexibility for product differentiation.
These gradient variants are ideal for situations where the brand needs stronger emotional expression, product segmentation, or storytelling based on flavor intensity.
How These Variants Are Used
These four gradient logos can be applied across different coffee strength categories, flavor profiles, or special edition product lines, such as:
- Light Roast / Mild Coffee
- Medium Roast
- Dark Roast / Strong Coffee
- Special Blends or Limited Editions
By assigning each gradient version to a specific product type, the EcoBean brand achieves:
- Clear visual differentiation across packaging
- Enhanced shelf presence
- A cohesive yet flexible identity system
- A premium, artisanal feel that communicates freshness and craftsmanship
Use the Extended Gradient Logos for:
- Product packaging and variant labeling
- Promotional materials showcasing specific blends
- Specialty campaigns and seasonal editions
- Online shop product thumbnails
- Social media visuals highlighting individual coffee types
These variants ensure the EcoBean identity remains consistent while adapting beautifully across diverse product categories.
Logo Usage
Primary Logo
The primary EcoBean logo consists of the green-and-brown icon and the Playfair Display / Raleway wordmark. It is intended for use on light or neutral backgrounds.
Clear Space
To maintain legibility, leave minimum clear space around the logo equal to 50% of the logo icon’s height.
Minimum Size
Digital: Do not display below 120px width.
Print: Do not use below 30mm width.
Background Usage
Use the primary logo on clean, uncluttered backgrounds to ensure visibility and contrast.
Do Not
Do not stretch or compress the logo.
Do not recolor the logo with non-brand colors.
Do not apply heavy shadows or outlines.
Do not place on busy or low-contrast backgrounds.
Do not rotate the logo improperly.
Logo Construction Grid
The EcoBean primary logo is built on a proportional grid system designed to maintain visual balance, structural harmony, and consistent scalability.
This grid defines the alignment of the logomark, wordmark, and underline, ensuring the logo maintains its clarity and recognizability at any size.
This grid defines the alignment of the logomark, wordmark, and underline, ensuring the logo maintains its clarity and recognizability at any size.
Key principles of the grid structure include:
- Balanced vertical and horizontal alignment between the coffee-bean icon, the vines, and the wordmark.
- Proportional spacing ratios that maintain consistency between the icon and typography.
- Curvature guides that support the organic, nature-driven shapes of the bean and vine elements.
- Clear structure for scaling, ensuring the logo preserves detail in both small digital applications and large print formats.
- Consistent baseline and centerline alignment, allowing the logo to feel stable, elegant, and unified.
The grid serves as the foundational framework of the EcoBean identity, providing designers with a precise visual guide for correct usage across all brand materials.
Color Palette
Core Palette – Meaning & Purpose
The Core Palette forms the visual foundation of EcoBean’s identity, using five nature-inspired tones that express balance, authenticity, and harmony:
Primary – Fresh Green
Represents growth, renewal, and EcoBean’s strong connection to nature.
Conveys sustainability and the organic origin of the brand.
Conveys sustainability and the organic origin of the brand.
Secondary – Coffee Brown
Inspired by roasted coffee beans, it brings warmth, craftsmanship, and an authentic, grounded feel to the visual system.
Accent – Golden Roast
Evokes sunlight, quality, and the golden hues of freshly roasted coffee.
Adds highlights, energy, and sophistication to the brand’s design.
Adds highlights, energy, and sophistication to the brand’s design.
Neutral Light – Cream
A calm, soft tone symbolizing purity and simplicity.
Provides balance for stronger brand colors and works perfectly for backgrounds.
Provides balance for stronger brand colors and works perfectly for backgrounds.
Neutral Dark – Deep Forest
A deep, grounding green symbolizing stability and the roots of nature.
Contrasts beautifully with lighter tones while maintaining natural harmony.
A deep, grounding green symbolizing stability and the roots of nature.
Contrasts beautifully with lighter tones while maintaining natural harmony.
Together, these colors establish a clean, cohesive foundation that reflects EcoBean’s eco-friendly, nature-driven philosophy.
Hero Palette – Meaning & Purpose
The Hero Palette highlights EcoBean’s core emotional values through three expressive colors.
Coffee Essence – Rich Brown
Represents the roasted coffee bean at the heart of the brand.
Evokes warmth, craftsmanship, and the deep connection to tradition.
Represents the roasted coffee bean at the heart of the brand.
Evokes warmth, craftsmanship, and the deep connection to tradition.
Vital Growth – Bright Green
Symbolizes renewal, freshness, and EcoBean’s commitment to sustainability.
Reflects nature’s vitality and the energy behind every creation.
Symbolizes renewal, freshness, and EcoBean’s commitment to sustainability.
Reflects nature’s vitality and the energy behind every creation.
Golden Sunlight – Warm Yellow
Inspired by the morning sun that nurtures coffee plants.
Adds optimism, purity, and a touch of handcrafted excellence.
Inspired by the morning sun that nurtures coffee plants.
Adds optimism, purity, and a touch of handcrafted excellence.
Together, these colors create a vibrant, nature-driven mood that strengthens the brand’s storytelling and visual identity.
Color System
Core Palette
The EcoBean Core Palette defines the brand’s natural, earthy visual identity. These colors form the foundation across packaging, web, and printed materials.
Fresh Green -HEX: #3FA34D
RGB: 63, 163, 77
CMYK: 77, 16, 86, 3
Represents growth, renewal, and EcoBean’s eco-friendly philosophy.
RGB: 63, 163, 77
CMYK: 77, 16, 86, 3
Represents growth, renewal, and EcoBean’s eco-friendly philosophy.
Use cases:
- Buttons & interactive elements
- Accent lines and dividers
- Highlighted text or tags
- Subtle gradients with dark green tones
Coffee Brown — HEX: #4B2E12
RGB: 75, 46, 18
CMYK: 36, 70, 100, 62
Inspired by roasted beans, adding warmth and artisanal character.
RGB: 75, 46, 18
CMYK: 36, 70, 100, 62
Inspired by roasted beans, adding warmth and artisanal character.
Use cases:
- Headings in Playfair Display
- Packaging labels
- Structural UI elements
- Background details
- Shadows and natural depth tones
Golden Roast — HEX: #D7A646
RGB: 215, 166, 70
CMYK: 16, 34, 81, 0
A warm accent symbolizing premium quality and craftsmanship.
RGB: 215, 166, 70
CMYK: 16, 34, 81, 0
A warm accent symbolizing premium quality and craftsmanship.
Use cases:
- Premium accents
- Small decorative lines
- Icon highlights
- Callout symbols
- Golden shine effects in motion designs
Neutral Cream — HEX: #F6F2E7
RGB: 246, 242, 231
CMYK: 2, 2, 7, 0
Soft, clean background tone for clarity and balance.
RGB: 246, 242, 231
CMYK: 2, 2, 7, 0
Soft, clean background tone for clarity and balance.
Use cases:
- Website background
- Product photography background
- Print materials
- Minimalist hero sections
- Framing whitespace
Deep Forest — HEX: #1E3A2B
RGB: 30, 58, 43
CMYK: 80, 51, 76, 59
A grounding dark green used for depth and contrast.
RGB: 30, 58, 43
CMYK: 80, 51, 76, 59
A grounding dark green used for depth and contrast.
Use cases:
- Footer backgrounds
- Dark UI cards
- Contrast blocks
- High-end packaging
- Shadows and depth layers
These five colors should be used consistently across all touchpoints to maintain brand harmony.
Color Balance & Hierarchy
To maintain brand consistency:
Fresh Green: 10–20% usage (accents, actions)
Coffee Brown: 20–30% (typography, structural elements)
Golden Roast: 5–10% (premium accents)
Neutral Cream: 40–50% (backgrounds)
Deep Forest: 10–15% (contrast, dark sections)
This balance ensures the identity feels bright, natural, and premium — so none of the tones overpower the brand.
Application Examples
Web Design:
Neutral Cream backgrounds + Coffee Brown headings + Fresh Green CTAs
Neutral Cream backgrounds + Coffee Brown headings + Fresh Green CTAs
Packaging:
Coffee Brown & Deep Forest for structure, Golden Roast for highlights
Coffee Brown & Deep Forest for structure, Golden Roast for highlights
Print:
Neutral Cream base with rich brown typography
Neutral Cream base with rich brown typography
Motion Graphics:
Golden Roast shines, Fresh Green growth animations
Golden Roast shines, Fresh Green growth animations
Hero Palette
The Hero Palette represents the emotional core of the EcoBean brand.
These vivid, expressive colors are used to create impact in hero sections, key visuals, packaging highlights, and storytelling elements.
Where the Core Palette builds structure and consistency, the Hero Palette adds vibrance, personality, and visual energy.
These vivid, expressive colors are used to create impact in hero sections, key visuals, packaging highlights, and storytelling elements.
Where the Core Palette builds structure and consistency, the Hero Palette adds vibrance, personality, and visual energy.
Each color in this palette draws inspiration from nature: roasted beans, fresh leaves, and sunlight.
Together, they strengthen EcoBean’s warm, eco-friendly, and optimistic brand atmosphere.
Together, they strengthen EcoBean’s warm, eco-friendly, and optimistic brand atmosphere.
Rich Brown —HEX: #593A25
RGB: 96, 56, 19
CMYK: 42, 70, 97,49
Rich Brown captures the soul of the coffee bean — deep, aromatic, and comforting.
It communicates the brand’s connection to craft roasting and premium artisanal quality.
Used in large hero images or product spotlights, it creates immediate visual identity.
It communicates the brand’s connection to craft roasting and premium artisanal quality.
Used in large hero images or product spotlights, it creates immediate visual identity.
Use cases:
- Hero backgrounds with soft gradients
- Packaging hero details
- Warm highlights in web headers
- Product storytelling cards
- Premium accents in motion graphics
Bright Green — HEX :#41FA4D
RGB: 65, 250, 77
CMYK: 58, 0, 100, 0
Bright Green is the most energizing color in the palette.
It reinforces the brand’s eco-focus and natural roots while bringing modern freshness to the visual system.
This color stands out strongly, making it ideal for important elements that require attention.
It reinforces the brand’s eco-focus and natural roots while bringing modern freshness to the visual system.
This color stands out strongly, making it ideal for important elements that require attention.
Use cases:
- Call-to-action buttons
- Highlighted text markers
- Key iconography
- Nature-inspired flourishes (patterns, vines)
- Animated growth effects
Warm Yellow — HEX : #FEFE00
RGB : 254, 254, 0
CMYK : 7, 0 ,96 ,0
Warm Yellow represents sunlight nurturing the coffee plant.
It brings softness and positivity, balancing the fresher green tones and deeper browns.
This color should be used sparingly to ensure it maintains its emotional impact.
It brings softness and positivity, balancing the fresher green tones and deeper browns.
This color should be used sparingly to ensure it maintains its emotional impact.
Use cases:
- Hero illustrations
- Product glow accents
- Golden hour-inspired lighting overlays
- Decorative dividers
- Subtle highlights in packaging and motion
Emotional Role of the Hero Palette
Together, the three hero colors create a visual narrative of nature + craft + energy:
Brown → Rooted, authentic, handcrafted
Green → Alive, fresh, natural
Yellow → Warm, positive, uplifting
This trio sets the tone for EcoBean’s brand story and is ideal for all high-impact surfaces where the brand needs to communicate emotion at first glance.
Usage Guidelines
To maintain balance:
Rich Brown: 40–50% of hero elements
Bright Green: 20–30%
Warm Yellow: 10–15%
Remaining: neutral tones for contrast
These ratios ensure the hero visuals feel vibrant but still mature, premium, and grounded in EcoBean’s identity.
Typical Hero Applications
- Website hero banners
- Promotional posters
- Packaging hero labels
- Social media highlight posts
- Video intros and transitions
This palette brings attention, emotion, and harmony to all front-facing brand materials.
Typography
EcoBean’s visual identity is supported by an elegant and modern typographic system that balances tradition with clarity.
Primary Typeface – Playfair Display
A refined serif font used for titles and key brand moments.
It conveys craftsmanship, heritage, and a premium feel . Perfectly aligning with the brand’s nature-inspired elegance and artisanal character.
It conveys craftsmanship, heritage, and a premium feel . Perfectly aligning with the brand’s nature-inspired elegance and artisanal character.
Secondary Typeface – Raleway
A clean, versatile sans-serif font used for body text and supporting content.
It ensures readability, modernity, and visual harmony when paired with the more expressive primary typeface.
It ensures readability, modernity, and visual harmony when paired with the more expressive primary typeface.
Together, Playfair Display and Raleway create a sophisticated, balanced typographic voice that enhances EcoBean’s identity—combining organic warmth with contemporary clarity.
Example
Typography — Usage & Hierarchy
Typography Usage Guidelines
To ensure consistency across all EcoBean visual materials, the use of typography must follow these rules:
Primary Typeface – Playfair Display
Use Playfair Display for:
- Main titles and hero headers
- Brand statements and taglines
- Logo-related applications (wordmark elements)
- Important key phrases that require premium emphasis
Avoid:
- Using Playfair Display for long paragraphs
- Using italic excessively outside taglines
- Using Playfair Display in very small sizes (legibility decreases)
Secondary Typeface – Raleway
Use Raleway for:
- Body text (website, packaging, product descriptions)
- Paragraphs and informational layouts
- Buttons, labels, captions, small notes
- Clean minimalist sections that require clarity
Avoid:
-Using Raleway Bold for titles that require a premium, classic touch
-Using ultra-thin weights on small text sizes
-Mixing too many Raleway weights on a single page
Type Hierarchy
A clear hierarchy ensures readability and consistent brand expression.
Headings
H1 — Playfair Display Bold
Size: 54–64px (Web), 36–48pt (Print)
Use: Hero sections, campaign headlines
Size: 54–64px (Web), 36–48pt (Print)
Use: Hero sections, campaign headlines
H2 — Playfair Display Regular/Bold
Size: 36–48px (Web), 24–36pt (Print)
Use: Section titles (Brand Concept, Packaging, Logo System)
Size: 36–48px (Web), 24–36pt (Print)
Use: Section titles (Brand Concept, Packaging, Logo System)
H3 — Raleway SemiBold
Size: 24–28px (Web), 16–20pt (Print)
Use: Subheadings, feature labels, category names
Size: 24–28px (Web), 16–20pt (Print)
Use: Subheadings, feature labels, category names
Body Text
Body Regular — Raleway Regular
Size: 16–18px (Web), 10–12pt (Print)
Use: Paragraphs, descriptions, product info
Size: 16–18px (Web), 10–12pt (Print)
Use: Paragraphs, descriptions, product info
Small Text — Raleway Light/Regular
Size: 12–14px (Web), 8–10pt (Print)
Use: Captions, notes, disclaimers
Size: 12–14px (Web), 8–10pt (Print)
Use: Captions, notes, disclaimers
Accent Text
Playfair Display Italic
Size: 20–32px
Use: Taglines (e.g. “Natural Freshness and Harmony”), premium accents, quotes
Size: 20–32px
Use: Taglines (e.g. “Natural Freshness and Harmony”), premium accents, quotes
Line Spacing & Letter Spacing Guidelines
To maintain visual elegance:
- Headers: 90–110% line spacing
- Body text: 130–150% line spacing
- Taglines / accents: slightly tighter tracking (-1 to -2)
- Buttons / labels: tracking +1 to +3 for clarity
Packaging Design – Concept Overview
The EcoBean packaging design reflects the brand’s core values of natural harmony, freshness, and sustainable craftsmanship. Inspired by the organic forms and earthy tones of the brand identity, the packaging combines simplicity with a premium, eco-friendly feel
1. Material Choice – Kraft Paper & Natural Textures
The packaging uses uncoated kraft paper to emphasize:
- sustainability
- biodegradability
- an authentic, handcrafted aesthetic
This material naturally aligns with EcoBean’s eco-conscious philosophy and reinforces the brand’s organic roots.
2. Clean Layout with Premium Visual Balance
The design centers the EcoBean logo prominently on the front, allowing the symbol and wordmark to communicate freshness, growth, and artisanal quality.
The spacious composition keeps the bag uncluttered, highlighting:
The spacious composition keeps the bag uncluttered, highlighting:
- readability
- premium minimalism
- brand trust
3. Nature-Driven Color Usage
The packaging integrates the Core Palette thoughtfully:
Deep green represents nature, sustainability, and freshness.
Rich brown reflects the warmth of roasted coffee.
Golden tones convey quality and craftsmanship.
Together, these colors create a warm, earthy presence that stands out while feeling natural and grounded.
4. Tagline Placement
The tagline “Natural Harmony & Freshness” appears below the logo, reinforcing the brand promise and connecting directly with the consumer’s expectation of purity and premium quality.
5. Eco Conscious Coffee Cup Sleeve
The accompanying cup mockup uses a dark green sleeve for contrast and brand consistency.
The secondary tagline “Nature in Every Cup” communicates the same eco-focused message while adding variety across packaging formats.
The secondary tagline “Nature in Every Cup” communicates the same eco-focused message while adding variety across packaging formats.
Why This Concept Works
✔ Reinforces EcoBean’s eco-friendly positioning
✔ Clear, premium, and minimalistic visual hierarchy
✔ Strong brand recognition through consistent color and typography
✔ Immediately communicates freshness, quality, and sustainability
✔ Ready to scale across multiple packaging formats (bags, cups, labels, boxes)
✔ Clear, premium, and minimalistic visual hierarchy
✔ Strong brand recognition through consistent color and typography
✔ Immediately communicates freshness, quality, and sustainability
✔ Ready to scale across multiple packaging formats (bags, cups, labels, boxes)
Web Design – EcoBean Homepage
The EcoBean homepage was designed to reflect the brand’s natural, warm, and eco-friendly personality.
The layout combines soft cream backgrounds with rich green and brown tones, creating a clean and inviting visual atmosphere.
The layout combines soft cream backgrounds with rich green and brown tones, creating a clean and inviting visual atmosphere.
A clear top navigation bar provides intuitive access to the main sections, while the hero area introduces the brand message “Natural Harmony & Freshness” supported by an immediate call-to-action button.
On the right side, a featured packaging showcase presents the EcoBean coffee bag and cup, reinforcing brand identity and product focus.
On the right side, a featured packaging showcase presents the EcoBean coffee bag and cup, reinforcing brand identity and product focus.
The overall design balances simplicity with a premium handcrafted feel, guiding users smoothly toward exploring the shop and learning more about the brand.
Social Media Templates – Brand Promotion
EcoBean’s social media graphics are designed to maintain visual consistency across digital platforms while enhancing brand storytelling, product promotion, and seasonal campaigns.
Using the Core Palette, custom imagery, and clean typography (Playfair Display & Raleway), these layouts evoke natural freshness, handcrafted quality, and premium authenticity.
Seasonal Offer Campaign – 30% OFF Promotion
This Instagram-ready promotional template showcases EcoBean’s kraft and black packaging variants using a clean minimalist layout.
Key design features:
- Hero Packaging Showcase using real product mockups
- Core color palette integration for visual harmony and brand recognition
- Typographic contrast (Playfair Display for headlines, Raleway for supporting text)
- Clear call-to-action buttons guiding users to shop and explore products
This template is ideal for:
- Seasonal promotions
- Product launch announcements
- Paid social media ads and sponsored posts
Black Friday Sale – Promotional Template
A bold, high-visibility template designed to attract attention in competitive marketing periods.
Design Highlights:
- Strong typographic hierarchy using bold Playfair headlines
- Combination of lifestyle imagery and product visuals
- High-contrast promotional elements to emphasize discount messaging
- Clear price positioning: “Save up to 25%”
Best suited for:
- Limited-time offers
- Holiday campaigns (Black Friday, Cyber Monday, Christmas)
- Engagement-focused promotions
These templates demonstrate EcoBean’s ability to maintain consistent brand visuals across platforms, while adapting layouts for different marketing purposes, audiences, and product categories.
They can be easily repurposed for:
✔ Instagram Feed & Story Templates
✔ Facebook promotional banners
✔ Pinterest pins
✔ Email marketing headers
✔ Facebook promotional banners
✔ Pinterest pins
✔ Email marketing headers
Logo Animation – Brand Reveal
This logo animation brings the EcoBean identity to life through natural motion, organic growth, and premium light effects.
Technical Breakdown
1. Rotating coffee bean falling & bouncing
2. Realistic physics / tilt movement
3. Vine growth animation
4. Leaf reveal
5. Water droplet slide
6. Golden shine pass
7. Wordmark directional reveal
8. “Roastery” bounce-in
9. Golden underline slide-in
10. Final highlight animation
Tools & Production Workflow
Design & Illustration Tools
- Adobe Illustrator – logo design, logomark illustration, gradients, color system
- Adobe Photoshop – mockup editing, lighting adjustments, product visualization
- Adobe Portfolio – final project presentation layout
- Canva – social media templates and promotional graphics
- Figma – UI wireframes, component layout planning, responsive structure previews
Motion & Animation
- Adobe After Effects – logo animation (organic vine growth, shine passes, reveal transitions)
- Motion composition, smoothing, easing curves, highlight effects
Brand Identity Development
- Full Logo System creation
(Primary, Horizontal, Stacked, Icon-Only, Wordmark, Monochrome, Flat Color, Gradient & Extended Sets)
(Primary, Horizontal, Stacked, Icon-Only, Wordmark, Monochrome, Flat Color, Gradient & Extended Sets)
- Color Palette engineering (Core Palette + Hero Palette)
- Typography System (Playfair Display + Raleway)
- Brand concept development & messaging foundation
- Packaging design concept + product mockups
- Web design structure & homepage concept
Mockup Creation
- Coffee bag packaging mockups (kraft & black paper textures)
- Coffee cup visuals & bean photography
- Social media promotional asset creation
- Full homepage mockup composition
- Custom shadows, lighting & color corrections
Skills Demonstrated
- Advanced vector illustration
- Branding & Identity System building
- UI layout thinking (Figma)
- Typography pairing & hierarchy design
- Color theory application
- Composition & layout mastery
- Product visualization
- Motion design fundamentals
-Platform-consistent brand experience (web + packaging + social media)